There are certain days that carry their own kind of energy, and 4/20 is definitely one of them. It’s not just about cannabis; it’s about the experience around it. The planning, the vibe, the people you spend it with, and the little moments that make it feel different from any other day.

And when that kind of day comes around, it usually calls for something a little bigger than usual.

This year, Sundial Collective is turning 4/20 into a full two-day celebration blending a strong sale with a laid-back, social atmosphere that makes it feel more like an event than just a stop.

‍

What to Expect

April 19 & 20 | Two-Day Celebration
Shoppers can enjoy 42% off 100+ brands across a full lineup of formats. The event will be happening across multiple Sundial Collective locations including Woodland, Red Bluff, and Bishop so it’s easy to stop by wherever is most convenient. And for those who prefer to plan ahead or shop from home, the sale will also be available online.

Plus, with food and music in the mix, it’s set up to feel like more than just a quick stop; it’s something you can actually spend a little time enjoying.

‍

More Than Just a Sale

What makes this setup stand out isn’t just the discount, it’s how everything comes together.

Between the variety of products, the in-store atmosphere, and the fact that it runs over two days, it creates space to actually enjoy the process instead of rushing through it.

You can:

• Take your time browsing
• Come with friends or stop in casually
• Explore different products without feeling rushed

It feels less like a quick errand and more like something you can settle into for a bit.

‍

A Full Menu, Wide Open

With over 100 brands included, the range here is what really shapes the experience.

You’re not locked into one category or a narrow selection. Instead, you’re looking at a full menu that covers:

• Flower
• Pre-rolls
• Vapes
• Edibles
• Beverages
• Tinctures
• Concentrates and more

That kind of variety naturally makes it easier to explore.

You might go in thinking you’ll grab one thing, and end up building a mix across different formats. Or you might stick to what you know and just expand from there.

And within that mix, you’ll come across familiar names like Wyld, Fuzzies, and Emerald Sky for edibles, alongside flower and pre-roll favorites like Lumpy’s, Alien Labs, and Claybourne Co., plus vape and extract options from Raw Garden, Heavy Hitters, and PlugPlay. It all adds to that feeling of having options without needing to search too hard for them.

Either way, the options are there.

And for those who like to plan ahead, browsing through the Sundial Collective online menu can help you get a sense of what’s available before you head in.

‍

Who This Kind of Sale Works For

One of the nice things about a wide-open setup like this is how flexible it is. It works for different kinds of shoppers without needing to change how you approach it.

It fits naturally for:

• People restocking their usual picks
• Anyone curious about trying new brands
• Shoppers who like mixing formats
• Groups looking to pick up a variety to share

There’s no single way to shop it, and that’s kind of the point.

‍

Turning It Into an Experience

With food, music, and a full menu in play, this is one of those setups where it makes sense to lean into the experience a bit.

Some ideas:

• Stop by with friends and explore together
• Build a mix for a relaxed night or small gathering
• Try something new alongside your usual go-to
• Take your time walking through different categories

It’s less about rushing in and out, and more about enjoying what’s there.

‍

The Variety Factor

When you have this many brands in one place, the experience shifts a bit. It becomes less about choosing “the one thing” and more about discovering what fits.

That might look like revisiting a favorite you haven’t picked up in a while, trying a format you don’t usually go for, or coming across something unexpected that catches your attention along the way.

That’s where the fun really comes in. It’s giving you the space to explore at your own pace.

‍

Two Days to Explore, Try, and Enjoy

At the end of the day, this kind of 4/20 setup keeps things simple in the best way.

A strong discount. A wide variety. A relaxed, social atmosphere.

If there’s something you already enjoy, it’s a great time to restock. If there’s something you’ve been meaning to try, this is your chance. And if you’re just in the mood to explore a bit, this is the kind of event that makes that easy. Two days. Plenty of options. And a setup that lets you enjoy it however you want.