There’s something about Fridays that already feels like a reset. The week winds down, plans start forming, and there’s a little more room to slow things down or switch things up. Now add a rotating cannabis deal into the mix, and suddenly Fridays start to feel like something to look forward to in a whole new way.

That’s exactly the idea behind Fundial Fridays at Sundial Collective.

Every Friday, shoppers get 50% off a rotating lineup of mystery brands, and the fun part is that the brands aren’t announced ahead of time. It’s a surprise every single week, and it switches up consistently, so what’s discounted one Friday won’t be the same the next.

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What Fundial Fridays Are All About

At its core, Fundial Fridays are simple:

• Every Friday
• Up to 10 mystery brands
• 50% off
• All Sundial Collective locations + online

That’s it. A fresh set of brands each week at a solid discount a sale that changes regularly. It turns a routine pickup into something a little more engaging.

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The Surprise Factor (That Actually Works)

Most shoppers tend to fall into a rhythm. Same brands, same product types, same general rotation. And there’s nothing wrong with that - it works.

But Fundial Fridays quietly nudge things in a different direction.

Because the brands are revealed on the day of, there’s a built-in sense of discovery. You might log on or walk in planning to grab your usual, then see something else at 50% off and decide to switch it up.

It’s not about replacing your go-to picks. It’s about opening the door to something new without overcommitting.

And since the lineup can include up to 10 different brands, there’s usually a solid mix to choose from - not just one or two standout items.

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What You Might Find (Pretty Much Everything)

One of the best parts of Fundial Fridays is how wide the selection can be. This isn’t limited to one category or format - it tends to cover the full spectrum.

Depending on the week, that 50% off lineup can include:

Flower

Classic and always relevant. Whether it’s full eighths, smalls, or something more boutique, flower often shows up in the mix. Great for those who like to keep things simple or stick to familiar formats.

Pre-Rolls

Single pre-rolls, multi-packs, sometimes even infused options. These are usually some of the easiest grabs during a sale like this—no prep, no extras, just ready to go.

Vapes

Cartridges and disposables tend to make appearances, offering a more portable, low-maintenance option. Good for people who like convenience without sacrificing variety.

Edibles

THC gummies, chocolates, or other infused treats often land in the lineup. These are especially popular for those who prefer a more measured, easy-to-dose experience.

Concentrates

For shoppers looking for something a bit more dialed-in, concentrates can also be part of the rotation. Wax, badder, or other formats depending on the brands featured that week.

Beverages

Infused drinks are another category that can pop up—something lighter, easy to incorporate, and a nice alternative to traditional formats.

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Who This Is Perfect For

Fundial Fridays aren’t just for one type of shopper - they actually hit a few different angles:

• The explorer – someone who likes trying new brands without paying full price
• The regular – someone already shopping weekly who can take advantage of the rotation
• The planner – someone who builds their stash strategically and waits for deals
• The casual shopper – someone who just wants a simple, solid pickup without overthinking

It also works well for groups. If you’re picking things up with friends, the variety makes it easier to grab a mix that works for everyone.

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How to Make the Most of It

Since the brands change every Friday, the approach is a little different than a typical sale.

1. Check In Weekly

Even if you don’t plan to buy every time, it’s worth taking a quick look. You never know when one of your go-to brands might land in the lineup.

2. Stay Flexible

Going in with a completely fixed list might limit you. Having a general idea is great but leaving a little room to pivot is where the value really comes in.

3. Mix Familiar + New

If you spot something you already like at 50% off, that’s an easy win. Pair it with something new, and you’ve got both reliability and variety in one pickup.

4. Use It as a Low-Risk Trial

Trying new brands at full price can feel like a gamble. At 50% off, it’s a much easier decision.

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Why It Actually Stands Out

There are plenty of cannabis sales out there, but most follow a predictable pattern: same brands, same discounts, same timing.

Fundial Fridays break that pattern just enough to keep things interesting.

• It rotates constantly
• It encourages discovery without pressure
• It covers multiple product types
• It gives a real reason to check in weekly

And most importantly, it keeps things feeling light. It’s not about overloading shoppers with options—it’s about presenting a curated surprise and letting people take it from there.

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A Weekly Reason to Check In

At the end of the day, Fundial Fridays aren’t trying to be complicated. They’re just a consistent, easy-to-follow way to bring a little variety (and solid value) into the mix.

Every Friday, a new lineup.
Every Friday, 50% off.
Every Friday, a chance to try something different or grab something familiar at a better price.

Whether it turns into a weekly habit or just an occasional check-in, it’s the kind of setup that makes sense without needing much explanation.

And honestly, that’s part of what makes it work.

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